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AlphaHorse News - Survey Results

Greetings (Subscriber),

This e-mail will not be an actual issue of AlphaHorse News. Instead it will be an update on the results of the AlphaHorse survey that so many of you participated in. Many of you were not only excited about partaking in the survey to help improve AlphaHorse in the future, you also were curious about the results. So I decided to share them with you all.

If you're not interested in hearing the results of the AlphaHorse survey just delete this e-mail. We plan on releasing the next official issue of AlphaHorse News within a couple weeks, and as always I'm sure you'll love it.

Thanks again to all who participated in the survey. I hope you find the results as interesting as I did.


Survey Results

Surveys can be dull, and due to this I suspect many of us often neglect to answer them. For example, I think my local post office branch is top notch, but I've sent back just one or two responses out of the multitude of customer satisfaction surveys the USPS sends me. It's not that I'm anything less than extremely satisfied with the folks that work the local office… it's just that there always seems to be something more pressing to do, and ultimately the surveys fall by the wayside.

So why do I mention this? Because I fully understand how easy it is to just push survey requests by the wayside… we live busy lives! And knowing this, I was immensely humbled and gratified at the overwhelming response you all gave me. You not only took the time to respond to the survey, you did so in a very thoughtful manner. Thank you sooo much. (And as an aside, I have left the survey up for any last minute entries. It's not too late to slip your thoughts into the mix.)

Here are the survey results, as well as some of my thoughts on the responses:

Types of content most valuable to you:

Training and Care: Unsurprisingly, every single one of you strongly values articles and content dealing with horse training and horse care. Once things get rolling again at full speed we'll sure try to make sure you receive much more of that.

Reviews: This one was almost evenly divided. Some of you were very interested, while others showed moderate to little interest.

Interviews: This one surprised me a bit. While many of you do enjoy interviews, there were quite a few of you that just don't "feel" the whole interview thing.

Of those that were interested in interviews, many stated they would like interviews to expand to all areas of the horse world, not just horse vacation destinations. That makes perfect sense – we originally tried interviewing ranch owners as a test, and we'll see what we can do about adding more variety in the future. (Interviews are much more difficult and time taking than articles).

Games: No surprise here. Some of you didn't much care about horse-related games, but the scale definitely leaned in favor of more game content in the future.

Other Content: This was your chance to share what other types of content you would like to see added. Some of you really couldn't think of anything, while some others re-emphasized the need for more horse care articles – particularly articles pertaining to illnesses. Responses were so varied and across the board that it would take too much space to list them here… suffice it to say there were some real gems.

Blog Appeal: Although a couple of you expressed little interest in posting articles in a blog format (whereby all readers could interject their own thoughts and experiences after the article), the majority of you clearly supported this type of format.

RSS Feeds: A few of you actively use RSS feeds, but most of you don't use them, nor do you care about them! The good news is that although the overwhelming majority of you don't care a whit about RSS feeds, they will still automatically be available for anyone interested if we move to a blog format.

Newsletter Frequency: This one varied a bit, ranging from "as many as you can put out!" to one per month. A slight majority of you responded that a monthly frequency would be nice.

Forums: Some of you are excited about the prospect of a forum, but surprisingly many of you said you would probably take a pass.

Wish List: Again, we received a variety of responses here, so I can't list them all. I can say there was an overwhelming theme that many of them shared: you want content from every day horse owners, not just professionals. Pictures, articles, stories… it doesn't matter – you just want to hear from fellow horse fans like yourself.

Okay, So Where Does That Leave Us?

Well, I've been trying to come up with the perfect way to keep everyone happy, and I do have an idea that I'm in the process of investigating. My concept for now is to keep AlphaHorse as it currently is for those of you completely uninterested in blogs, chatting with others via comments, etc.

In addition to that I would like to create an AlphaHorse blog that will include new content as well as existing articles. This blog may or may not exist on the AlphaHorse domain itself, but regardless of where it is placed I'll make sure it's easy to access from AlphaHorse.com.

There are some other cards up my sleeve, but I want to reserve talking about them until I can get a better idea as to their feasibility. I have some ambitious plans, but unfortunately I'm not a tech geek, so I am in the process of researching existing software and programming needs. Yeah, that stuff bores me too… I'd much rather work with the horses. But if I can find a way to pull the concepts from my mind and make them a reality, I think the end results will be pretty cool.

So for now let me wrap this up by saying that an AlphaHorse blog is just a small part of my desired plans. I could set up a simple blog in less than five minutes, but my goals are a lot more ambitious. They are longer term to be sure, and I may have to implement them piece by piece over time due to the significant investment in time and money (I'd have to outsource most of the techie stuff!)… but if I can bring them to life I think we'll all have a heck of a community and resource. One where we can all actively participate.

Thanks again to all of you who took the time to share your thoughts on the survey. As I get a better idea of what is or isn't possible, as well as timelines, I'll pass them on.

We want to express our appreciation to you for choosing to be a subscriber to AlphaHorse News, and we hope you all have a wonderful Thanksgiving.

--The Team at AlphaHorse

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